Cherish is an American R&B music group consisting of sisters Fallon, Felisha, Farrah, and Neosha King. Originating from Atlanta, both of their parents are musicians, their father having been in the band Professions of Sounds, who frequently toured with acts such as the Emotions and Earth, Wind & Fire. The group was signed to Capitol Records and Sho'nuff Records. They experienced chart success with the hit song "Do It to It".