Daniel Lerner (1917–1980) was an American scholar and writer known for his studies on modernization theory. Lerner's study of Balgat Turkey played a critical role in shaping American ideas about the use of mass media and US cultural products to promote economic and social development in post-colonial nations. In 1958, he wrote the seminal book The Passing of Traditional Society: Modernizing the Middle East. Scholars have argued that the research project that formed the basis of the book emerged from intelligence requirements in the US government, and was a result of the contract between the Office of International Broadcasting and Columbia University.