Kevin Winston Rudolf is an American singer, songwriter, and record producer. He is best known for his 2008 debut single "Let It Rock", which peaked at number five on the Billboard Hot 100 and received quadruple platinum certification by the Recording Industry Association of America (RIAA). He signed with Birdman's Cash Money Records, an imprint of Universal Republic Records to release the song along with the parent album of which it preceded, In the City (2008). The album received mixed reviews and underperformed commercially at number 94 on the Billboard 200, along with his third album To the Sky (2010), which peaked at number 78. Prior, he released his then-eponymous debut album (2001)—under the name Binocular—through Madonna's record label Maverick.