Holly Lee Tucker MBE is a British entrepreneur, small-business advocate, author, podcast host, and television presenter. She co-founded the online marketplace Notonthehighstreet.com in 2006 and later founded Holly & Co, a purpose-led company supporting independent businesses that became a certified B Corporation in 2022. She presents the ITV daytime series Be Your Own Boss, hosts the weekly interview podcast Conversations of Inspiration and wrote the bestselling Do What You Love, Love What You Do. Tucker was appointed MBE in 2013 for services to small businesses and, in 2015, was named one of the UK Prime Minister's Business Ambassadors for creative small businesses.