Hip Hop Since 1978 (HHS78) is a management and production company based in New York City. It was started by Gee Roberson and Kyambo "Hip-Hop" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the mid-1990s. HHS78 originally signed Kanye West to their production and management company in 1998 and negotiated his signing with Roc-A-Fella Records. HHS78's first official project was West's 2004 album, The College Dropout.