Obie Trice III is an American rapper. He began his career in 1998, and two years later, he signed with fellow Detroit rapper Eminem's Shady Records, an imprint of Interscope Records to release his first two studio albums, Cheers (2003) and Second Round's on Me (2006). Both peaked within the top ten of the Billboard 200, while the former was supported by the singles "Got Some Teeth" and the Dr. Dre–produced "The Set Up ". Upon leaving the label, Trice formed his own record label, Black Market Entertainment, to self-release his next albums: Bottoms Up (2012), The Hangover (2015) and The Fifth (2019).