The Kumbia Kings are a Mexican-American cumbia group from Corpus Christi, Texas, created by A.B. Quintanilla. Their music encompasses the styles of cumbia, hip hop, and R&B. They produce songs in both Spanish and English. The producers for the band are Quintanilla— the brother of the late "Queen of Tejano", Selena— and Cruz Martínez. Quintanilla played bass guitar for the group, while Martínez, husband of international artist Alicia Villarreal, played keyboards. Both co-wrote songs for the Kumbia Kings.